This way it is explicit when there is a `StringRef` -> `std::string`
conversion and makes it easier to look for allocations that could
be avoided.
Doing this has already removed one allocation per registered test
case, as there was a completely pointless `StringRef` -> `std::string`
conversion when parsing tags of a test case.
This fixes an issue where a self-assignment of a StringRef copy would point into internally (and now dangling) data.
(now self-assignment check is no longer needed)
This allows reducing the amount of friends needed for its interface
and some extra tricks later.
The bad part is that the pointer can become invalidated via
calls to other StringRef's public methods, but c'est la vie.
